// Shared content across all three directions window.SITE_DATA = { name: "Brian Chinn", tagline: "Product manager. Operator. Ships shipped software.", location: "Redondo Beach, CA", email: "brian@brianchinn.com", phone: "(310) 704-3364", socials: { linkedin: "https://www.linkedin.com/in/brian-d-chinn/", x: "https://x.com/brianchinn", }, about: { short: "I ship the products I wish existed. Twelve years in adtech taught me how to turn fuzzy customer pain into a working roadmap. Now I run three of my own products end-to-end \u2014 specs, design, prompts, QA, growth.", long: "I spent five years as a PM at BuySellAds running an AdTech platform that supported $25M+ in annual ad spend. Prior to that I managed small ad operations teams. Along the way I went through a coding bootcamp, scratched an itch and opened (cleanly wound down) a youth-athletics gym, and started building software for the things I notice every day \u2014 AI bills nobody can explain, union contracts you shouldn't need a lawyer to read, F1 weekends that deserve sharper picks. I don't hand-write production code; I direct the build \u2014 specs, scope, AI-assisted dev, design QA, customer feedback loops \u2014 and ship.", interests: ["Formula 1", "Coaching youth soccer", "Lifting", "Spending time with family"], }, projects: [ { id: "lct", name: "LLM Cost Tracker", url: "https://www.llmcosttracker.com/", tagline: "Know where your AI bill is coming from.", blurb: "Track LLM spend by feature, user, and model \u2014 without putting a proxy in your call path. Wrap your client, ship the dashboard your finance team has been asking for.", role: "Founder & Product Lead", stack: ["Next.js", "Supabase", "TypeScript", "Anthropic SDK"], stats: [ { k: "5 min", v: "to first insight" }, { k: "0 ms", v: "added latency" }, { k: "1 line", v: "to install" }, ], tag: "AI / DevTools", year: "2025", }, { id: "cc", name: "Contract Clues", url: "https://www.contractclues.com/", tagline: "Search union contracts without reading every page.", blurb: "Instant, sourced answers from DGA, SAG-AFTRA, IATSE, and Teamsters Local 399 commercial contracts. Built for production crews who need the rate or rule on set, not in a PDF.", role: "Founder & Product Lead", stack: ["Next.js", "RAG", "Supabase", "Anthropic"], stats: [ { k: "4", v: "unions covered" }, { k: "Sourced", v: "every answer cited" }, { k: "MOAs", v: "always current" }, ], tag: "Film & TV", year: "2025", }, { id: "apex", name: "ApexF1", url: "https://apexf1.app/", tagline: "How well do you really know F1?", blurb: "Play against Lauda AI every race weekend. Lock in predictions across 18 categories using three seasons of real circuit data. Challenge friends, settle the group chat after lights out.", role: "Founder & Product Lead", stack: ["Next.js", "Supabase", "Real F1 data", "Anthropic"], stats: [ { k: "22", v: "rounds per season" }, { k: "18", v: "prediction categories" }, { k: "106", v: "max points / race" }, ], tag: "Sports / Consumer", year: "2025", }, ], experience: [ { id: "d1", company: "D1 Training", location: "Huntington Beach, CA", role: "Owner", period: "2023 — 2025", summary: "Launched and operated a youth athletic & adult functional training facility. Owned everything from hiring to P&L to the front desk.", bullets: [ "Built a full-time team and the SOPs that kept service consistent across coaches and shifts.", "Managed budgeting, forecasting, and P&L through a high-rent SoCal market.", "Formed school and club partnerships to drive grassroots membership growth.", "Ran a structured wind-down — legal, financial, operational — when it was time to close.", ], skills: ["Operations", "P&L", "Hiring", "Marketing", "Partnerships"], }, { id: "bsa-pm", company: "BuySellAds", location: "Boston, MA · Remote", role: "Product Manager", period: "2019 — 2024", summary: "Owned the core ad-platform roadmap. Took fuzzy customer pain and shipped tooling that moved real revenue.", bullets: [ "Enabled $25M+ in annual ad spend by leading PM for the company's revenue platform.", "Cut Ad Ops order-processing time by 90%+ via auto-trafficking across key workflows.", "Shipped a reporting API + docs that returned 10 hrs/week to Client Success.", "Integrated standalone sponsored content into the main ad platform, fixing visibility and reporting gaps.", "Launched an Inventory Management System that surfaced publisher data and cut sales-proposal time by 60%.", ], skills: ["Product Management", "Roadmapping", "Ad Tech", "API Design", "Cross-functional"], }, { id: "bsa-do", company: "BuySellAds", location: "Boston, MA · Remote", role: "Director of Ad Operations", period: "2017 — 2019", summary: "Ran ad ops for $15M+ in client spend. Embedded KPIs and analytics into daily execution.", bullets: [ "Directed a team of three across all aspects of Ad Operations.", "Automated 25% of core ad-ops processes — eliminated errors, recovered hundreds of hours.", "Boosted eCPM 15% and lifted CTRs by testing new ad concepts.", ], skills: ["Operations", "Team Leadership", "Analytics", "Ad Tech"], }, { id: "sp", company: "Sitepoint Media", location: "Melbourne, AU · Remote", role: "Director of Ad Operations", period: "2015 — 2017", summary: "End-to-end campaign execution — strategy, setup, delivery, trafficking, reporting.", bullets: [ "Improved ad-unit performance 15%+ by partnering with devs on custom formats tied to audience behavior.", "Drove 20% lift in programmatic revenue by introducing a header-bidding framework.", "Refined trafficking systems and standardized ad state config for accurate reporting.", ], skills: ["Ad Tech", "Programmatic", "Header Bidding", "Operations"], }, { id: "wf", company: "Wayfare Interactive", location: "San Francisco, CA · Remote", role: "Director of Ad Operations", period: "2011 — 2015", summary: "Built the operational backbone for a multi-advertiser ad business — Travelocity, Expedia, and friends.", bullets: [ "Shortened campaign launch timelines by streamlining end-to-end implementation.", "Launched a self-service ad platform — reduced dev workload, gave partners autonomy.", "Identified $15K/mo in new placement opportunities for top-tier advertisers.", ], skills: ["Ad Tech", "Operations", "Self-serve Tools"], }, ], skills: [ "Product Management", "Roadmapping", "Ad Tech", "API Design", "Cross-functional", "Operations", "P&L", "Hiring", "Marketing", "Partnerships", "Team Leadership", "Analytics", "Programmatic", "Header Bidding", "Self-serve Tools", ], education: [ { school: "San Diego State University", degree: "B.A., Communications" }, { school: "Product School", degree: "Product Management, 2019" }, { school: "Actualize", degree: "Coding Bootcamp, 2019" }, { school: "NEPQ 2.0", degree: "Sales Framework, 2025" }, ], };